Many nonprofits rely on email campaigns to secure funding. They are a valuable tool for reaching prospective donors. In a recent article published by Social Brite, author John Haydon offers some helpful tips for optimizing fundraising email campaign.
- Customize Your Campaigns for Various Segments – Rather than sending one email to all your subscribers, sort them out into different categories (e.g., monthly donors, one-time donors, etc.) and tailor the eblast to the specific audience.
- Make It About Your Donors – Rather than focusing simply on what your nonprofit has done, frame it in a way that focuses on what the donor has done through their participation with your organization.
- Say “Thank You” to Every New Donor – Depending on your volume of donations, thank you emails can be sent either manually or automatically. Be sure that every new donor is recognized in a timely fashion—this sets a positive tone for your ongoing relationship.
- Stay on Your Donors’ Radar – One email is not enough. In order to stay top-of-mind, you should communicate regularly with your donors and prospects.
For more details, read the article in full at Social Brite.