What’s Trending in Nonprofit Giving in 2020?

In the wake of the Tax Cuts and Jobs Act (TCJA) of 2017, many nonprofits expressed concerns over how new provisions would cut into charitable giving. In the face of dire predictions and growing worries, one way to remain optimistic is to learn about giving trends. The Nonprofit Marketing Blog recently released a comprehensive eGuide on this topic. Read on for a brief overview of what it covers.

The eGuide makes five predictions for giving trends in the coming year, including:

• GivingTuesday will continue to be a big deal—and continue to see increased giving.
• Gen Z’s impact will begin to be felt as they enter the workforce and express their opinions via where they donate money.
• Donors increasingly prefer nonprofits to reach out via email, rather than calling on the phone.
• Supporters want transparency more than ever, so nonprofits should respond by sharing more information.
• Having a mobile-friendly website is key. More and more, people are relying on mobile devices for looking up information about nonprofit causes.

For more details, and to download the report, visit The Nonprofit Marketing Blog.