As we approach the close of 2020, there is a lot to reflect upon and take into account for the coming year. To help us do this, in a recent article for Industry Week, John Drosos examined the interviews of more than 60 executives and 100 leading manufacturers regarding industry trends.
Specifically, the interviewees identified strategies for growth to implement in 2021. Drosos culled their responses down into the following strategies for implementing growth in the coming year:
Drosos’ conclusion about the overall nature of interview responses is that “manufacturers are revising their strategic business models to reflect a new reality: the buyer journey has changed, and they are responding accordingly through broad-based commercial initiatives and investments.”
For full details, click here to read the article in its entirety at Industry Week.