With limited time and resources, savvy nonprofits maximize their fundraising efforts by focusing on prospects that are the most likely to make financial contributions. For planned giving, statistical analysis reveals the top 10 most likely predictors that an individual may make a post-mortem donation. Becoming familiar with these indicators can help fundraising professionals direct their energy effectively and more successfully connect with donors who may be interested in making a legacy gift to support your mission. Read the full article here.
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