By Randy Gieseking, President of Safety Management Group
Over three decades in the field, it has become evident that safety extends beyond compliance; it involves addressing the real challenges faced daily by workers, owners, and contractors on the ground.
Recently, a senior safety advisor observed that a worker appeared to be struggling. After initiating a conversation, the advisor discovered the worker was facing mental health challenges but was hesitant to seek help due to stigma. Drawing from personal experience, the advisor encouraged the worker to pursue therapy and provided a referral. In the weeks that followed, they maintained communication, discussing the worker’s progress and supporting his journey toward better mental health.
This is empathy in action—seeing the whole person, not just their tasks. As safety professionals, we may not always know if we’ve prevented an incident, but leading with empathy ensures we’re supporting our workers in every way, including their mental well-being.
By fostering a culture where safety is a shared responsibility, we can transform how we operate and achieve lasting success. Because safety is about people, and people need to feel supported.
Empathy means understanding the real challenges our teams face daily—tight deadlines, tough conditions, and unpredictable weather. It’s about truly listening to concerns, valuing perspectives, and recognizing reality. When empathy is the foundation of our safety practices, we go beyond regulations to genuinely support our team members.
Empathy looks like what our senior safety advisor provided to a struggling worker: listening, encouraging, checking in, and following up. As our workers face challenges, safety isn’t just a checklist of do’s and don’ts, it’s using our emotional intelligence to understand the person and what is motivating them (both good and bad) in key moments on a job.
Empathy shouldn’t be viewed as a soft skill but as a strategic driver for effective safety practices. It helps us better understand the pressures our crews face and how to address their needs. In a culture driven by compassion, everyone on the team feels supported—knowing that their well-being is a top priority. This mindset shifts safety from a compliance-based approach to one that is about ensuring people feel heard, respected, and valued.
The construction industry has often been viewed as tough and unforgiving, but leading with empathy allows us to break down that image. When we listen to what our workers are going through and give them the tools and resources they need, we create stronger teams. It’s not just about checking off safety boxes—it’s about creating an environment where everyone takes ownership of safety, from top to bottom.
True change in safety requires more than just numbers or reports—it demands a deeper understanding of everything happening on the job site. Over our 30 years of experience, we’ve found that companies often struggle to make lasting progress because they focus too narrowly on incident reports and compliance checklists. To truly move the needle on safety, it’s essential to take a closer look at the broader culture and environment in which your team operates.
Here are some key areas we’ve found to be crucial when assessing and improving safety culture:
Let’s move beyond just meeting compliance and work toward building a safer, more supportive future based on compassion and collaboration. When we put our team members first and foster genuine connections at all levels, we don’t just protect our crews—we strengthen the entire industry. The journey toward a more empathetic and holistic safety culture starts with each of us, and together, we can make a lasting difference.
Copyright 2022. Nathan Wechsler. All Rights Reserved.