The start of a new year presents an opportunity for nonprofit leaders to reflect on the past year’s achievements and challenges. Assessing organizational successes and areas for improvement is essential for making strategic adjustments that enhance future success.
Below, 20 members of the Forbes Nonprofit Council share insights gained from their experiences in the nonprofit sector over the past year. These lessons will shape their approaches and strategies moving forward in 2025.
- Recognizing the Value of Adaptability and Resilience
Adaptability and resilience remain crucial in the nonprofit sector, where dynamic environments and limited resources present ongoing challenges. The ability to navigate uncertainties effectively contributes to sustainability and enhances organizational impact.
— Sattie Persaud, World Heritage Cultural Center (WHCC)
- Remaining True to the Mission
Nonprofit leaders must stay focused on their mission, resisting the temptation to chase trends or cater exclusively to funders’ priorities. Maintaining a clear identity ensures that supporters understand the organization’s purpose and effectiveness, sustaining long-term success.
— Patrick Riccards, Driving Force Institute
- Leveraging Storytelling
Highlighting community members, corporate partners, and volunteers through storytelling helps bring a nonprofit’s mission to life. This approach strengthens relationships, amplifies key messages, and fosters a sense of shared purpose, increasing engagement and ongoing support.
— Dan Mantz, Robotics Education & Competition (REC) Foundation
- Forming Strategic Partnerships
Collaboration between nonprofits and private sector companies benefits both parties. These partnerships leverage collective strengths, address mutual challenges, and provide businesses with access to nonprofit expertise, helping them achieve corporate social responsibility goals.
— Kendra Davenport, Easterseals
- Taking Bold Risks
Playing it safe is not an option when advocating for vulnerable populations. With rising inequality and economic pressures, nonprofits must leverage their platforms, success stories, and data to push for systemic change rather than making incremental fixes.
— Jennifer Gremmert, Energy Outreach Colorado
- Investing in Leadership Coaching
Leadership coaching can enhance organizational strategy, efficiency, and overall impact. Seeking guidance from leadership consultants enables nonprofit executives to navigate personal and professional growth with greater clarity and patience.
— Erin Davison, Davison Consulting, LLC
- Encouraging Leadership Development Through Sabbaticals
A well-planned sabbatical benefits both nonprofit leaders and their teams. Temporary absences create opportunities for key staff to step up, fostering leadership development and strengthening the organization’s long-term stability.
— Brian Mavis, America’s Kids Belong
- Prioritizing Agility and Local Leadership
The increasing frequency of disasters underscores the need for adaptive, community-led responses. Investing in local leadership and flexible systems ensures that nonprofits can provide both immediate relief and long-term sustainable solutions.
— Patricia McIlreavy, Center for Disaster Philanthropy
- Embracing Technology Proactively
As technology continues to evolve, nonprofits must integrate data and digital tools into daily operations. A strategic focus on tech adoption fosters innovation, enhances efficiency, and strengthens long-term impact.
— Jim Clark, Boys & Girls Clubs of America
- Welcoming Diverse Perspectives
Diversity in thought strengthens nonprofit organizations. Encouraging differing viewpoints fosters innovation, depth, and inclusivity, creating a richer decision-making process.
— Kimberly Lewis, Goodwill Industries of East Texas, Inc.
- Ensuring Value Alignment
Following a divisive election season, value alignment has become more critical than ever. Nonprofits must clearly articulate their core values to build trust and ensure supporters remain aligned with their mission.
— Michael Bellavia, HelpGood
- Strengthening Operational Infrastructure
While program delivery and fundraising are often prioritized, strong operational foundations are equally important. Investing in operational expertise helps ensure long-term strategic growth and effectiveness.
— Victoria Burkhart, The More Than Giving Company
- Implementing Dynamic Management Practices
Mission-driven talent and passion drive nonprofit success, but rigid corporate policies can hinder creativity. Adopting dynamic management approaches fosters an environment where purpose and innovation thrive.
— Howard Chi, SF SPCA
- Investing in Team Development
A strong team is essential for achieving organizational goals. Encouraging collaboration and open communication fosters a more effective and mission-driven workforce.
— Christopher Dipnarine, 4MyCiTy Inc.
- Preparing for Leadership Transitions
Succession planning is critical for ensuring organizational continuity. Thoughtful transitions allow missions to thrive and foster a culture of mentorship and collaboration.
— Jose Luis Castro, World Health Organization
- Focusing on Mission, Values, and Service
Nonprofit work provides essential services while also instilling a sense of purpose. Leaders must remain committed to their mission and values, balancing successes and challenges with a long-term perspective.
— Tara Chalakani, Preferred Behavioral Health Group
- Prioritizing Mental and Physical Well-Being
Strong leadership requires self-care. Modeling healthy habits fosters a culture of well-being within the organization, ensuring that teams remain motivated and resilient.
— Karen Cochran, Philanthropy Innovators
- Enhancing Fundraising Knowledge
Understanding donor platforms and fundraising sources is crucial for nonprofit success. Clearer communication between fundraisers and finance leaders improves donor stewardship and financial planning.
— Matt Nash, The Blackbaud Giving Fund
- Exploring Planned Giving Strategies
Charitable bequests present a significant opportunity for nonprofits during the ongoing intergenerational transfer of wealth. Educating leaders on planned giving can unlock substantial funding potential.
— Laura MacDonald, Benefactor Group
- Demonstrating Responsible Practices
Recent Supreme Court decisions have reshaped regulatory frameworks, prompting industries to adopt self-regulation strategies. Nonprofits must stay informed and proactive in demonstrating responsible governance.
— Eric Reicin, BBB National Programs
These insights offer valuable guidance for nonprofit leaders as they navigate challenges and opportunities in 2025. By applying these lessons, organizations can strengthen their impact and drive meaningful change in their communities.
