The coronavirus pandemic has had a big impact on nonprofits. One major area of disruption has been that of fundraising. The springtime is a major fundraising season for a lot of nonprofits, who hold large events during these months. A recent article from Network For Good offers some tips for how nonprofits can keep their fundraising on track despite not being able to host their usual events.
This last point bears some further emphasis. In the event that you have to cancel an event for which you have already acquired sponsors and ticket buyers, communication is more important than ever. Seek to create a positive narrative, emphasizing your organization’s mission and the importance of the funds you have already secured. Rather than offering up-front refunds, reach out to ticket holders to ask them to donate the price of their ticket. Explain the impact that the pandemic is having on your nonprofit. For further details, click here to read the article in full.