Across the board, data is having a big impact on organizations. Nonprofits are no exception. In a recent article for Forbes, seven members of the Nonprofit Council offered key insights on how nonprofits can work to incorporate data into their processes.
- Think in the longer term, using data analysis to work toward long-term goals.
- Analyze donor data—such as the time of day when most donations come in—and use the insights gleaned to adjust your strategy.
- Draw on the data about your organization to make an objective case to your supporters, rather than relying solely on anecdotal persuasion.
- Examine data on your donors and use it to better target your audience.
- Use data to focus and refine the strategies your organization uses in pursuit of its mission.
- Analyze data about your nonprofit to determine your areas of strength.
- Make the investment necessary to collect good data, then put it to work for you.
For more details, read the article in full at Forbes.